How to Use Sabino Moisture Block and a Flat Iron Correctly

Q. Hello! ive received my products. But im confused on the add to conditioner step. I have curly hair and u usually apply shea butter leave in conditioner after conditioning with biolage. So should i mix with the biolage and not use the leave-in? im going to blow dry and flat iron.

A. Hi There,

All conditioners are the same, some thicker some lighter. They are designed to ONLY fill in the holes in the cuticle layer and rarely penetrate the cortex layer for any amount of time.

ALL hair products are water soluble, they are not effective and only act as a “feel good” application that either dissipates or dilutes within 2 to 3 hours depending on the climate conditions. Shea butter is the same as all of the other products. The best way to understand this, take a dab of any conditioner including Shea butter, rub it in one palm and hold that hand under the facet for a couple of seconds. Then watch the product either rinse off completely or leave a slight residue and stop beading up. Then take Moisture Block and do the same thing in the other palm. Note that Moisture Block beads up, this beading proves that Moisture Block is not water-soluble BUT it is shampoo soluble. This is why Moisture Block is the most superior product developed. It is strictly comprised of 2 pure 100% cosmetic silicones. If you look on the back of the bottle, compare it to all of the other products in your bathroom. Unlike MB, they all have varied chemical support or “supposedly” organic ingredients. Just note also that anything that is difficult to pronounce except for Dimethicone or Cyclomethicone is chemically processed. This is not a big deal whether it is organic or not because hair is dead and it only reacts to different ingredients or combinations thereof. Moisture Block is the ONLY product that creates a protective barrier that locks in conditioners and moisture from shampoo to shampoo.

Now to get to your question. When in the shower shampoo and rinse. Apply as much of a crème conditioner as you desire in the palm of your hand. Squirt about a quarter size or more of Moisture Block on top of the conditioner in your palm. Rub palms together and start applying from the ends up. If your hair is kinky at the roots, add a little extra of both there. Work through well or even comb or brush through. Leave it in while you shower completely and quick rinse. Once out of the shower towel blot and add about a quarter to dime size of Moisture Block (depending on hair thickness) to palms and start  at the ends working up to the roots. Again, add a little more to the roots if they are kinky. Always brush through and messy blow-dry, round brush necessary. I like to use a vent brush and flat dry the hair as it makes flat ironing easier and quicker. Be sure that your hair is completely dried prior to flat ironing. Go to www.gotfrizz.com and there are videos that show successful flat ironing and other styling techniques. Be sure that your flat iron reaches 450 degrees. 400 degrees is ok but the lower the temperature the less Moisture Block penetrates to create unbelievable shine and softness. Moisture Block is also the best thermal protector you can buy regardless of the temperature setting.  Do not use any other products with Moisture Block. Oils break it down and they become rancid in the hair after long exposure allowing bacteria to enter your hair.

The whole reason for our techniques is to educate women on an easier more effective program to healthier hair that stands up to any climate. Read the posts on the site as well, there is a wealth of information that will change your thinking about what hair, hair products can and cannot do, and why the hair industry is a marketing system rather than developing products that really work. If women were satisfied with the results of water-soluble products they wouldn’t still be searching for the perfect solution.

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Frizzy Hair is a Difficult Thing to Manage?

Frizzy hair when curly is the best asset one can have.

Curly hair is fun and one can do a lot of experimentation too. Instead of fretting over why you have been cursed with frizzy hair, use these tips to turn them to curly beautiful hair.

Bad Suggestion: Instead of washing your hair vigorously under the shower, try using a comb to take off the conditioner. Letting the conditioner run through your hair and your hair will be conditioned till the ends.

Correct Suggestion: This is a strange recommendation. The new hair growth is at the scalp so why apply conditioner there first? Instead apply your conditioner starting at the ends and adding more as needed until you have covered the new growth. Conditioners only hold ON the hair shaft for 2 to 3 hours because they can not penetrate the cortex layer of the hair shaft but only fill in where there are pockets in the cuticle due to wear and tear. To lock in your conditioner from shampoo to shampoo simply add a quarter size or more of Moisture Block to the conditioner while it’s in your palms. Apply from ends up and quick rinse. I have clients that have been using this technique and added product; the results over time have been amazing.

Bad Suggestion: Shampooing your hair everyday is not a great idea. That will make the hair dry and frizzy. Washing your hair once or twice a week is good enough.

Correct Suggestion: That advice is only for women that do not know that all products are water soluble and breakdown after a few hours. They are not aware that there is a product that is shampoo soluble and will protect the hair from shampoo to shampoo without frizz, Moisture Block. Going longer between shampoos only creates pollutant build up leaving the hair dull and dry. Shampoo is designed to remove debris from the hair shaft but conditioners with Moisture Block add shine and protection.

Somewhat misleading suggestion: Never comb your hair when it is dry. Using a plastic comb is even worse. Frizzy hair is very sensitive and must not be touched always. Combing frizzy hair when it is wet will save a lot of damage like split ends and broken hair.

Better Suggestion: Regardless of whether you use a comb or brush is not the problem. The problem lies with friction. Friction is the biggest cause of hair breakage.  I agree that combing when hair is wet rather than dry is a good idea. The hair has more slip especially when Moisture Block is applied to the hair when wet and dry. MB creates a glide to the hair shaft eliminating friction and tangles.Split ends are not caused by friction; they are created because the ends have been on the head the longest and subject to abuse, weather changes and more. Getting your hair cut regularly at least every 2 months will eliminate split ends. If you have frizzy hair, flat iron and then cut.

Bad Suggestion: Oil your hair twice or thrice a week. A simple warm oil massage followed by a hair wash after an hour will improve your hair texture. Using a shampoo and a conditioner for dry hair are the best options. Never ever apply oil on your hair and wash it with water. That is the perfect recipe for a bad hair day.

Correct Suggestion: Oils breakdown after a few hours because they become rancid and can easily dilute or dry out leaving hair dull and subject to bacteria. Warm oil treatments do not make the oil penetrate or last longer. Then shampooing after the treatment is counter productive. Not washing with water? Whoa, what a clogged up breeding ground for bacteria. 100% cosmetic silicones with no additives are only found in Moisture Block. They last from shampoo to shampoo and out perform oils.

Bad Suggestion: Getting a deep conditioning and hair spa will help you treat that frizz and bring out the curly hair that was hiding underneath. A good haircut following that also helps reduce the anxiety to a great extent.

Correct Suggestion: I have been a hair designer for 35 years and always found that deep conditioning treatments are a rip off. It doesn’t matter how intense the conditioner or how much heat, conditioners do not penetrate any deeper than the cuticle and still breakdown after a few ours. Adding Moisture Block to the conditioner, as suggested, holds the moisture content and conditioner on the hair until the next shampoo without causing build up.

Such Silliness: It is always important to love what you have. Once you start loving your hair, you will start seeing positive changes in your hair quality. After all, only if you love your hair will you be able to make it better.

Reality: Life is not a fairy tale, life is real, hair is dead and emotions can not make your hair better. Taking action and learning the realities of what hair and hair products can and can’t do. Stress from daily living affects our bodies and wear and tear on our hair. Be real about your options and take the time to go to www.gotfrizz.com, watch the videos and read the posts.

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Realities About Hair and Hair Products

This article was written by a hired writer. It is typical of the misinformation every where. We have responded by correcting this information so consumers and professional hair designers learn the realities of what hair and hair products can and cannot do.

This part is true: It’s that time of year again! The holiday season usually means lots of travel, snow and turning up the heat indoors. But keeping warm in the winter can do a lot of damage to curly hair! Fireplaces, dry air and heating systems all dry out our curls, but there are some simple curly hair tips and tricks to protect your locks from drying out and creating frizz.

Follow just a few of these steps for your curl type and you’ll be good to go any wintery day!

1. Use that Conditioner!

Not true: Because curly hair is very porous, conditioner helps to fill the “holes” and lock in moisture. Conditioners can not be locked into hair. After a few hours conditioners breakdown.

Type 2 (Waves): Use a daily conditioning treatment when you shower. Try a light leave-in for afterwards, such as a spray leave-in or light crème. Treat your curls to a deep conditioning treatment once a week.

False: Leave-in conditioners as well as deep conditioning treatments can not protect the hair nor penetrate any deeper than the cuticle layer exposing conditioners to either dilution or dissipation.

  1. Type 3 (Curls): Condition regularly while you shower. Leave conditioner in your hair for an extra five to eight minutes as you shower. Apply a leave-in conditioner, or even some of your regular conditioner as your leave-in. Treat your locks to a deep conditioning treatment 1 to 2x per week, depending on your exposure to the elements and curl type. The colder your climate and tighter your curl, the more you need to deep condition. False: Again, conditioners, no matter how long you leave them in prior to rinsing will not bond to hair for more than 2 to 3 hours. Conditioning residue can make hair look dull.
  2. Type 4 (Kinks): Condition with every shower, leaving conditioner on an extra five to ten minutes in the shower. Apply a heavy-handed amount of leave-in conditioner afterwards (cremes work best) and use a deep conditioner treatment twice a week.

For all hair types, it’s best to stay away from blow-drying and heat tools. However, if you absolutely have to use them, make sure to cut down on drying time and use them as little as possible.

Truth: Crèmes are too light for kink, time left on doesn’t matter. It depends on the style you are trying to achieve and how much heat you need. At the end of this article please read the information, which will guide you to proper hair care.

2. Brushes and Combs are a No-No!

Except in your shower! All curl types can use a wide-tooth comb to go through their curls. Types 3 and 4 should comb through with conditioner applied to the hair, and keep it sopping wet. False: whether you use a comb or a brush conditioners should be applied from the ends up and because they are water soluble, they dilute quickly when left sopping wet.

3. Lock in Moisture

After your leave-in, it’s time to lock in the curl pattern. Keep hair as wet as possible and create three to five sections (depending on hair length) to apply curling gels or crèmes. False: Regardless of alcohol or not the dilution caused by water will breakdown the gel and leave-in conditioners.

1. Type 2 (Waves): Apply a non-alcohol based curling spray gel to                      your curls or waves.

2. Type 3 (Curls): Apply a non-alcohol based curl gel. Be generous,                    and keep your hair wet. If you need to, keep a water bottle handy and mist your curls as you apply the gel to any drying areas.

3. Type 4 (Kinks): Apply a  or generously and finger twist curls into place as you apply False: unfortunately water can not control water. Water soluble products of any kind are much less affective when diluted.

4. Work the Ends!

Refresh with lavender essential oil.

The ends of our hair can be especially exposed during winter months. Follow these curly hair tips for extra moisturizing when you shower and style. False: Regardless if you use Lavender or olive oils, they breakdown as well because they are water soluble. Olive oil can become rancid in the hair after climate exposure and become a breeding ground for bacteria.

  1. Type 2 (Waves) Apply conditioner to the ends of your hair in the shower and leave on for three to five more minutes.
  2. Type 3 (Curls) Apply extra conditioner, or a deep conditioning treatment to ends for a few extra minutes while showering.
  3. Type 4 (Kinks) Apply deep conditioner or shea butter to ends of your curls while showering and don’t rinse out all of the treatment. False: After I have explained in the prior suggestions about water soluble products for hair, all of this information is useless.

5. No More Terrycloth Towels!

You need something smooth and absorbent that won’t cause frizz. Steer clear of terrycloth and textured towels. Be sure to blot and not rub your curls as you dry.  Dry your curls with:

  1. Type 2 (Waves): a paper towel or cotton t-shirt.
  2. Type 3 (Curls): microfiber towel or a cotton t- shirt.
  3. Type 4 (Kinks): fiber towel, old satin pillowcase or a cotton t- shirt.

False: All of this information is old assumptions built on women using “natural” hair products, which are useless to hair. Hair is dead and doesn’t know what is chemical or natural. We used to suggest microfiber towels but not anymore since the new technology of using shampoo soluble products. These products create a protective seal on the hair creating a glide to the hair and resisting friction damage, which this writer is suggesting. T-shirts are useless as well. The reason so many women have used these techniques have found that they are time consuming and the hair eventually becomes damaged. Frizzy hair women try so hard to have healthier hair by using these useless techniques when care through cutting hair regularly and using shampoo soluble products make new growth healthier nut can only disguise the damage that has occurred through not taking the mentioned steps to start a healthier hair regime.

6. Refresh Throughout the Day

All curls and waves can benefit from a mid-day and evening “spritz” of refreshing spray. You can find sprays in drug stores or even make your own. A popular refreshening spray is made with lavender essential oil and can be used on any curl type.

Boil two quarts of water and simmer for one hour, remove from heat and add five drops of pure lavender essential oil, and stir. Allow it to cool and pour into spray bottles. Bring a mini-spray bottle in your purse or keep one at work. It’s a great way to freshen up your locks throughout the day. False: what a waste of time and money … HAIR IS DEAD!!! Oils breakdown, spritz breakdown and have no redeeming qualities unlike shampoo soluble hair products. Spritzing only ads water to the hair. The oil breakdown and the water dissipate in dry, cold climates. Hair does not become refreshed like skin. It only responds to moisture or the lack of.

7. Avoid Humectants

Try to not use products with honey, glycerin, panthenol and wheat protein. These items are great in the summer, attracting moisture to our hair when we need it. However, they do the opposite in the winter time

False: none of these ingredients really matter. Climate moisture should not be relied upon for hair moisture. The best moisture is from your shower head. The key is to lock it in during the winter and summer and block it out during the summer months. None of the ingredients listed above can make hair healthier or create moisture, they can only make the hair “feel” different but have little redeeming value.

8. Get a Good Night’s Sleep

All curls can benefit from sleeping on a satin-pillowcases as curls and waves won’t dry out so quickly, as they would with a cotton case. You may also opt to wrap your curls in a silk or satin bonnet or scarf instead. Either way, curls will be more defined and less frizzy. False: Satin can help avoid friction, which is the biggest cause of hair breakage and frizz but they are expensive and unreliable. If hair does not have a gliding product on the cuticle, hair still can cause friction against one another. The scarves, satin pillowcases and bonnets only protect the outer layers of hair, not the hair bound under that layer. ALL of the hair needs to have a sealer that is shampoo soluble that can protect all of the hair. That used with a satin pillowcase is the optimum protection against friction. I don’t know about you but I like the freedom of sleeping with my hair free instead of bound.

9. Cover Up!

When venturing into the great outdoors, and the dry, cold elements, be sure to cover your curls with a crocheted hat or loose scarf. Don’t allow curls to be “pressed” down onto your scalp. Attempt to pile curls up and not flatten them. False: With the right hair products, this can be eliminated. The curls stay strong and defined with a light hood to cover up instead of crocheted caps. Your hair will have more bounce no matter what you wear on your head.

10. Keep Your Body Hydrated

Your hair and skin will thank you for the extra H2O intake during the winter months. Find a water bottle that you can refill and bring with you from home to work, school, visits with friends, etc. All curl types benefit from more water.  True

Final Thoughts

Remember, in the winter months with cool weather outside and hot temperatures inside, you curls need TONS of moisture. Leave conditioner on longer in the shower, be sure to only co-wash (that goes for you too, wavies!), deep condition often, and use protective styles!

Co-washing is a new term used for not shampooing your hair regularly. Doing this creates scalp issues such as dirty scalp and its aroma that the wearer can’t smell but her man can. Also, it creates buildup and eventual flaking. Using the ONLY shampoo soluble product Moisture Block instead of using the water based products and the techniques mentioned by naturally curly allows your hair to move, swing, shine, not frizz, maintain  perfect moisture content, protect hair from heat, friction, breakage and much, much more. Save yourself time, money and rituals that really don’t work. Go to www.gotfrizz.com . Watch the videos and read the posts. Learn the realities about your hair.

 

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Satin Pillow Cases Stop Hair Breakage

Q. I haven’t got a satin pillowcase but my mum told me it doesn’t really matter what fabric it is your using to stop your hair from breaking because it holds your hair in place either way… Is this true because I really want to wrap my hair up before I go to bed I don’t want my hair to break of.

A.Your mum is wrong. Satin does allow the hair to slip rather than stay in place like cotton or other fabrics. However, satin is only one portion of controlling breakage. You need a product that allows the hair to glide with each other when sleeping, brushing your hair or when in wind. The only product that accomplishes this task from shampoo to shampoo is at this website www.gotfrizz.com. Read the posts and watch the videos. After that, you won’t be in the dark regarding what to do about your hair. Have the edge over others that won’t change

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Oily/dry hair? help!

Q. Hello, well i’m 14 years old and ever since the age of 11 i have had to wash my hair everyday due to the amount of grease that accumulates in my hair. Please do not tell me to not wash it everyday as it would become very curly and extremely greasy. I wash it every morning and straighten it as it is very curly. I know this damages my hair and i wish i didn’t have to do it but i couldn’t go a day without washing my hair as it is way too oily! I get alot of fly-away hairs, and my fringe becomes very frizzy so i have to use putty to smooth it down.

my hair is very dry after i wash it and i regularly change my shampoo and conditioner, the conditioner is not making my hair oily, it is too frizzy not to use it! Is there any suggestions? as now it will not stay straight and gets very frizzy, but the next day my hair is extremely greasy and flat. I could not hold it on till another day! Is there any help? thankyou guys x

A. Apply jojoba oil to your roots after shampooing your hair, just a little. Shampooing out the oil without replenishment sends a signal to the brain that you scalp needs more sebum. The jojoba oil tricks that portion of the brain to think that there is enough and stops production.

Never apply conditioner to your roots as it creates build up always start at the ends and work very little at the top of your head. The ends have been on your head the longest so they need the conditioner more.

In regards to your damaging your hair with a flat iron. All hair products are water-soluble including thermal controllers, they breakdown after the first pass with the iron. To completely control your frizz and curl without damaging your hair go to www.gotfrizz.com and watch the videos.

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only moisture block can help hair breakage

Hair breakage and jagged hairs, HELP PLEASE!?

Q. Okay, the things that is causing my frizz is the breakage and brittle ends.
it is like a hair doesnt curl the way it should. the strand of hair looks like a lightening bolt!
it is so annoying because it is whats keep my hair from being smooth and soft.
i dont even straighten my hair!
i put olive oil in it. i cut it, but it still breaks and goes weird! what can i do? please help, im desperate! and no products please. just household stuff!

Only you know what your hair is breaking due to the way you treat it. Hot irons, chemical applications done at home, using inferior hair products, not cutting your hair regularly, sleeping on your hair without protection from friction, poor diet. All of these issues and more can create breakage.

When you say just “household stuff” and no hair products, they will only do the same thing as store bought products. They only coat the hair for a short time until climate changes and other damaging affects take over.

I have been a hair designer for 35 years. Most of the damage I have seen is brought about by the individual’s lack of understanding about what hair and hair products can and can’t do. All hair products, including “household stuff” simply dilute or dissipate in a short period because the environment easily affects them.

There is a new innovative direction for hair. The product (Moisture Block) is the ONLY shampoo soluble product for hair and is the only products that will make your hair feel better from shampoo to shampoo. This is not hype! Go to www.gotfrizz.com and www.sabinohair.com, watch the videos, and read the info before you take a novices advice.

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Flat Hair

QI need curly hair help! It’s going flat?

My hair changed from perfectly straight to loosely curly around middle school/early high school. I am now a sophomore in college.

Usually I keep my hair very short (to my chin) and it’s pretty curly. My hair is also not very dry OR oily, so if I don’t do anything the curls will eventually form into waves over the period of a day or so. To combat that I typically use mouse designed for curly hair and it’s always worked well.

Lately, however, my hair has been flat with only the smallest bit of curl. It started happening around the last week in october, when I had to have my hair done for my sister wedding. The woman there used a hair dryer and wire brush to “relax” my curls and make them go away so she could style it. NO chemicals were used besides hair spray once she was done.

Since then, my hair isn’t curling. At first I thought it was because I had let it get long, but I recently had it cut and my hair STILL wont curl. I’m also using Herbal Essences “Hello Hydration” shampoo/conditioner, which says it “smooths” hair. Could either of those be the problem?

Please help I’m really frustrated and miss my curly hair. It just looks stupid now.

Also: One side will sort of curl/wave while the other and back lies TOTALLY flat. And I don’t often straighten my hair with a flat iron except for my bangs. I don’t usually brush it either because that gets rid of the curls (at least it did when I had them).
Additional Details
I have used mousse for years and never had this problem, plus I only ever put it in AFTER my hair is already dry and curly, so it’s not weighing down the curls because they aren’t there to begin with. I switch brands often too. Again, this only started happening AFTER the stylist “relaxed” my hair which was October 24th.

I shower at night every other day and let my hair air-dry.

A. Hair changes, as we get older. That in combination with using the same products and letting it grow adds to the flatness. Usually the reason someone’s hair changes from straight to curl is when pregnant. If that is not the case then changing products may help. Weather, moisture, dry air pollutants, heavier products and more can make hair that is sensitive to curling, change from one day to the next. Shampooing your hair at night will definitely add to flatness. All of my clients shampoo and condition in the morning primarily only conditioning the ends, which need more than the roots.

I think that going to the stylist and experiencing flatter hair since is only a coincidence.

Go to www.gotfrizz.com. Read the information about what hair and hair products can and can’t do. Watch the videos as they have all kinds of styling techniques.

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Oil for Hair

YouTube – 48bfacbabfb76474

I hate to burst everyone’s bubble but this is a lot of time and taken to achieve really nothing. Yes, as long as you don’t wash your hair right away the oil will stay in the hair making it feel slick. The problem is that even with the towel at night (yuk) eventually you have o shampoo and condition. Leaving any type of oil in the hair for any length of time can breed bacteria. Oils are supposed to be keeping in cool dark places so they don’t go rancid. The more it begins to turn the worse the smell. Then you have to cover up the rancidness with a shampoo that is heavy in scent. There is a better way to achieve a better “feel” to your hair. Nothing can repair hair because its dead but you can make it feel better for a short while.

Go to www.gotfrizz.com, read, and watch the videos. The site will educate you on what hair and hair products (home remedies or not) can and can’t do.

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Best remedy for dry brittle hair

Q. Over the last few years i damaged my hair with heat, and now its thin dry and brittle, my hair used to be thicker and longer….;( but the thing is when i wear my hair natural its a complete mess!!!! its way too short for me and i just hate it! so thats why i straighten it every time i wash it, because then i can do more with my hair and my hair isnt messup up curly and dry… what can i do to fix my brittle hair that keeps falling out, biotion 1000mcg didnt really worked for, any tips??? please help!

A. It’s amazing with all of the hair products available for issues like yours that people have to go to websites like this to find the answers. That’s because ALL hair products are water-soluble and hype from the most expensive hype to the cheapest product. They are ALL designed to cover up. Just like make up, hair products disguise the real problems with hair. It’s like waking up in the morning with no make-up, and then after you put on make-up, suddenly the butterfly is set free until the next night when you remove the make-up and get back to reality.

HAIR IS DEAD!!!

Not one product made for hair can fix, repair, restore, or magically transform damaged or dry hair. Moisturizing shampoos and conditioners are a great example. Some moisturizing products leave a residue or build up. That’s not due to any type of added moisture but the cosmetic ingredients that lay on the hair to again, cover up the problem. Diet, understanding what hair products and hair can and can’t do is essential to having healthier hair but it takes time to restore the hair to what God made. That takes grow out and applying the right products, eating healthier (garbage in, garbage out) and being disciplined in taking care of the new growth.

In the meantime, there are ways to support that great feel to the hair that currently exists. Go to www.gotfrizz.com. Read, watch the videos, and gain a new reality of taking care of what God gave you.

We live in an instant gratifying world. Everyone wants to abuse themselves and their hair and expect miraculous results over night. Life does not work that way. You mistreat, you get bad results. You care for, and the results eventually pay off.

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Frizz (Frizzy Hair)

Sabino Hair Solutions ran a challenge with over 300 women with frizzy hair located in high humid states nationally. The products used for the challenge were Living Proof, Frizz Ease (extra strength), Paul Mitchell Skinny Serum, and Sabino Lok & Blok. Sabino Lok & Blok out performed the competitors.

The least popular out of all four products was Living proof. I added some light binding to natural curls but did not completely protect the hair from frizz when in humid conditions. Frizz Ease and Paul Mitchell Skinny Serum were tied for second place. The information that we received was that the hair felt good after styling but within 2 hours after climate exposure, both products failed to uphold the hype.

Lok & Blok is the lighter weight of Sabino Hair Solutions products Extra Strength Moisture Block and Sabino Lok & Blok. Lok & Blok was the only product between the two that competed with Frizz Ease, Paul Mitchell Skinny Serum, and Living proof’s formula for coarse hair. Sabino Lok & Blok not only suppressed frizz that day but also held up until the next shampoo.

If you have ever noticed with all other anti-frizz serums, they never state that their products will resist frizz all day or for that matter until the next shampoo as consistently claimed by Sabino Hair Solutions. Victor Sabino has built his business on longevity through educating his salon clients and consumers that purchase Sabino Lok & Blok and Sabino Extra Strength Moisture Block. For example, when he cuts or colors hair, he thinks in terms of what his client’s hair will last weeks after their appointment not how great their hair looks that day. The same is applied to the longevity of controlling consumer frizz days after application.

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